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About Us
At infinIt Nutrition, our commitment is to develop products that help our customers perform and feel better through customized nutrition solutions. We dedicate ourselves to customized product development for clients resulting in unparalleled professional partnerships.
We provide unsurpassed customer service and product quality.
We solve our customers unique nutritional needs with customized solutions that taste great and help them perform better.
We are dedicated to our community and making sure that we give back to those who have helped us to be who we are.
We commit ourselves to our employees and shareholders to be leaders in innovation and focused on our future.
The infinIT Team
Michael Hanreck - CEO Infinit Nutrition EU Limited:
Michael, 32 a county ruby player through school took up marathon running in his 20s and now enjoys training for and competing in long distance triathlons. A five time Iron Man finisher, he qualified for Ironman Hawaii in 2005 and holds a PB of 9:32. Has also competed in longer distance triathlons winning Enduroman in 2004 (150mile bike/56 mile run/6.4 mile swim) and coming second in Ultraman 2005 (6.4 mile swim/250 mile cycle/52 mile run).
With a over ten years experience in distribution, Michael has the connections and experience to make sure your product reaches you on time.
I first heard of infinIT through a club-mate of mine. He had spent years struggling with race nutrition, before he discovered infinIT. On his recommendation I used Infinit in Hawaii during Ultraman 2005. It helped me keep going through this 27 hour event. I was so impressed with the product I decided to bring it to Europe. Different people with different races have different nutritional needs, Infinit offers what is right for you, without the artificial ingredients so common in sports products.

Kim Mueller MS, RD, – INFINIT Nutrition Staff Nutritionist (based in USA): Kim, a Registered Dietician armed with a Master’s Degree in Exercise Physiology, tests her knowledge and skills daily out in the field.
Hawaii Ironman qualifier, champion of the United States Track & Field West Coast 15k Championships and 2-time San Diego Track Club Female Runner of the Year. In 2007, Kim will be training for Comrades, a 54 mile ultra-marathon in South Africa.
Kim should be activated before undertaking matters that require full nutritional analysis, endurance enhancement, weight loss and overall health enhancement.
It takes determination, focus and willpower to compete let alone win. What most people take for granted is nutrition - the key to successful, safe training and race day performance. They assume they're getting what they need from their current, off-the-shelf products. They can now take their performance to the next level with the customized nutrition that infinIT provides.
 Contributing Author – Triathlete Magazine, Competitor Magazine, Peak Running Performance, Fitness Runner, Her Sports Magazine Sports Nutritionist &Women’s Team Chair – San Diego Track Club Sports Nutrition Consultant - Team in Training, USA Fit Sports Nutrition Consultant – University of San Diego Sports Nutrition Consultant – Tri Club of San Diego Sports Nutrition Consultant – Challenged Athletes Foundation
Emmie Hanreck - Customer Service and Sales (U.K.) : An outdoor enthusiast through her childhood, she enjoyed team sports as well as athletics and tennis and hiking. Through her teens she played hockey at club and county and captained her school & university1st XI. Post university she took up rock climbing and took part in a number of expeditions in the Alps & Andes. She took up triathlon in 2002, qualifying as an age-grouper in the olympic distance world championship in 2003/4, racing Iron Man Lanzarote in 2004 and Enduroman in 2005. Being the last person to be dismissed, she featured heavily on BBC’s ‘SAS Desert: Are You Tough Enough?’ and represented Great Britain in ‘The 2005 Fulda Challenge’ a 10-day artic decathlon.
I used to spend all my free time and energy training and consequently never devoted much time to understanding nutrition. Although I’ve always eaten sensibly, in a race I’d use whatever was going and a couple of times my pot-luck strategy landed me in a mess! I really wish I'd discovered infinIT earlier. Nutrition is the most neglected discipline in sports. People under-estimate what a difference good nutrition can make. I've learnt so much in the last year. Our team is dedicated to helping you eliminate the mistakes we've all made in the past.

Charlie Turner - Sales and Customer Service (U.K.): A recent medallist in the 2007 British National Swimming Championships, he is now a serious contender to represent GB in the 2008 Beijing Olympic Games. Following a lengthy break from the sport through his teens Charlie has since competed at several International events around Europe and was previously a sports scholar at Loughborough University. He is now looking to follow in both his parents’ footsteps by going to the Olympic games.
There’s no short cut. You’ve got to put in the hours if you’re going to be in with a chance. In addition to the 20 hours/week in the pool I also have several land-work sessions. I race most weekends and swim on average 60km per week....all for a 50/100m race. For swimmers pre-race hydration and recovery formulas are as important as a training fluid. There’s been nothing in the market until now that’s focussed on swimmers needs. infinIT has designed some great pre-blend formulas for swimming to get you ready before you race, but we’re also able to finely tune our pre-blend to suit individuals’ needs.

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